Resume - Simon Hoffmann

Curriculum Vitae


Simon Hesse Hoffmann

Mobile: +45 4072 6630

Email: sh(at)

Advisor | Investor | Boards    2017 - present 


- Assisting corporates on Treasury and finance projects

- Chairman at HC Andersen Capital ApS

- Chairman at SMILfonden

- Chairman at Nanovi A/S

- Chairman at Magenta ApS

- Board Member at WireOnAir A/S

- Board Member at WiiLDER ApS

- Board Member at HolmeTex ApS

- Member of Family Committee at Ambu A/S

- Director at JHO Holding ApS 

Head of Group Treasury at DFDS A/S    2013 - 2017 


Responsible for Group Treasury in DFDS A/S


3 direct reports (Cash Manager, two Treasury Assistants)


Group responsible for:

  • Bank relations and strategy
  • Finance projects and financial business partner
  • Currency risk, Interest rate risk, Commodity risk (oil hedging)
  • Liquidity management
  • Cash management setup and strategy
  • Funding (mortgage/secured finance, credit facilities, bank loans, bonds)
  • Loan documentation and compliance
  • Corporate bond investors
  • Guarantees
  • Treasury IT (Treasury Management System, Reuters, ad hoc projects)
  • Hedge accounting and financial reporting on annual accounts
  • Working Capital Management and Supply-Chain Finance
  • Leasing
  • Share buy-back programs
  • M&A (funding involvement)


Major projects includes:

Review and re-banking of group cash management setup incl. limiting number of group banks from 35 to 5 banks and Establishment of group cash pool structure

Complete funding strategy incl. issue of corporate bond programs and diversifying funding

Re-implementation of group Treasury Management System

Optimizing group interest rate hedging strategy

Setup of group I/C subsidiary rating model to secure transfer pricing and arm lengths on I/C loans

Involvement in movement and setup of group Shared Service Center to Poznan, Poland

Setup of supply chain finance structure with major suppliers to improve group working capital

Development of group lease policy


Treasurer at Scandinavian Tobacco Group A/S    2010 - 2013 

  • Responsible for group liquidity management and hedging
  • Involved in group’s global insurance program and ongoing contact and coordination with insurance-brokers
  • Significant experience in establishing group funding requirements (>310mEUR and >200mUSD) bridge, bilateral and syndicated facilities insuring sufficient and accurate cash for several M&As and dividend
  • Managing group bank relationship and strategy
  • Responsible for monthly treasury reports to top executives and group      cash positions, exposure and performance
  • Project manager of re-banking entire euro-area in cash management and guarantee tender (Request For Proposal)
  • Project management responsible for implementation of group Treasury Management System
  • Involved in strategy program – STG strategic planning

Senior Consultant at Nasarius    2008 - 2010 

  • Advising clients within Treasury, Cash Management, Banking, Bank Connectivity and Working Capital Management (financial value chain).
  • Project lead for multinational pharmaceutical in implementation of Treasury Management System including treasury requirement analysis and scope.
  • Bank tender process (re-banking) for multinational clients operating in the toy-, pharmaceutical-, and aluminum-industries. Areas include Nordic and European countries incl. local and foreign currencies.
  • Proposal development; lead participation in answering potential client Request for Proposals. This includes; understanding of project scope, development of comprehensive work schedule; hours estimation; resource availability discussion, budgets and cost estimation.
  • Served as sparring consultant towards several clients in discussion on structuring and optimizing a treasury department.
  • Development of comprehensive working capital framework.

Economist at A.P. Møller - Mærsk A/S    2005 - 2008 

  • Responsible for the group’s cash management.
  • Request For Proposal (bank tenders). Project manager on tendering the group’s cash management business in the Mediterranean, Middle-East and Central America. Lead negotiator in price and terms negotiations with banks in scope.
  • Foreign exchange trading. Have single-handed handled group’s liquidity management for four month (March-June 06) with average trading of approx. DKK 1,5bn daily (FX, MM, DE).
  • Account and sweep setup to/from group’s treasury accounts to local master accounts in cash pools (ZBA pools).
  • Contribution on foreign exchange exposure to group Equity & Project team when validating company subs and possible M&As.
  • Weekly reconciliation, reporting and explanation of group’s cash positions to executive head of finance. If/when group treasurer is out of office – responsible to present positions to group CEO and CFO.
  • Responsible for external bank relationships in line with setup of group’s inhouse-bank and payment clearing centers in India and China.
  • SEPA responsible on treasury accounts


Copenhagen Business School    2018 - 2018 


  • CBS Board Executive education
  • Small and Medium Sized companies

Copenhagen Business School    2002 - 2005 

  • Master of Science (MSc) in Economics and Business Administration (cand. merc.)
  • Majoring in Finance and International Business
  • Master thesis: Global Banking Strategies - Danske Bank M&A strategy

Aarhus School of Business    1999 - 2002 

  • Bachelor in Economics and Business Administration
  • Majoring in Corporate Finance
  • Bachelor thesis: Valuation of Ambu A/S

University of Groningen, the Netherlands    2001 

  • 6 months Socrates/Erasmus Exchange Scholarship
  • Focusing on International Markting courses

University of Cambridge, UK    1998 

  • Cambridge Advanced Exam (CAE)


  • Moderator/Chair:
  • Treasury360, 2019
  • Alma Talent Treasury & Cash conference, 2018
  • FYI Treasury & Cash conference, 2016
  • Speaker:
  • Fast Tracking Your Payment Factory; EuroFinance, 2015
  • Diversifying Debt through Corporate Bonds; Scandinavian Shipping and Ship Finance Conference, 2015
  • Supply Chain Finance & WCM; FYI Treasury & Cash, 2015
  • EUR Cash Management Setup; BNP Cash Management University, 2014
  • Managing Banking Relationships; FYI Treasury & Cash, 2014
  • Banknegotiations/International Cash Management Tender;  Finansanalytikerforeningen, 2013
  • Bank Tendering; FYI Treasury & Cash 2012


  • EuroMoney: International Cash Management, London, 2005
  • DFDS Leadership internal course ZOOM, 2013/2014
  • Negotiation Techniques, Mærsk Corporate University, 2006
  • Project Management Skills, Implement Consulting (PME 22), 2008
  • EuroFinance Cash & Treasury Conferences, 2006, 2007, 2013, 2015, 2016
  • Scandinavian Tobbaco Group - Strategic Planning, 2013


  • Danish (mother tongue)
  • English (fluently)
  • German (intermediate)
  • Swedish/Norwegian (understand)